When the Beloit Snappers rebranded in 2021, a name-the-team contest turned up five potential nicknames for the team as it was moving into its new ballpark, ABC Supply Stadium. The nickname Sky Carp won the day, edging out Cheese Balls, Polka Pike, Moo, and Supper Clubbers. Three years later, the franchise announced that it will play Friday nights as one of the runners-up in that fan vote, the Supper Clubbers.
Supper clubs, cozy dining establishments that traditionally serve prime rib, fried fish, and relish trays, as well as mixed drinks, are a staple of Wisconsin culture. The logos unveiled with the new Friday night brand celebrate this particular aspect of Americana. A wordmark script captures the feeling of a neon sign one might find outside a supper club.
Another mark features the official cocktail of Wisconsin, the Brandy Old Fashioned, complete with a cherry and orange slice and a character that evokes the hoity-toity image of a supper club.
And a sleeve patch pits a pair of cherries against the outline of the state of Wisconsin.
The Beloit Sky Carp are the High-A affiliate of the Miami Marlins in the Midwest League.
