Genesis’ GV60 Magma concept model / Courtesy of Genesis
By Lee Min-hyung
Genesis showcased its much-touted GV60 Magma concept vehicle at this year’s Goodwood Festival of Speed in the United Kingdom, signaling that production of the high-performance car will soon begin ahead of sales next year, the luxury carmaker said Thursday.
This track-inspired take on the high-riding hatchback is part of the automaker’s strong willingness to enhance its corporate identity as a manufacturer of vehicles with powerful performance. In March, Genesis unveiled two higher-end electric concept models: the Neolun SUV and the GV60 Magma.
The latest event in the European country aims to reaffirm its intention to start production of the vehicle soon. Sales for the luxury vehicle will commence in Korea in the third quarter of 2025. The GV60 Magma will also be available to European customers sometime in the fourth quarter, according to Genesis.
“We are thrilled to present the global dynamic debut of the GV60 Magma concept vehicle at the 2024 Goodwood Festival of Speed,” Genesis Chief Creative Officer Luc Donckerwolke said. “The festival’s storied legacy and enthusiastic audience provide an ideal platform to showcase the capabilities of our new Magma program and highlight our strong commitment to high performance.”
Genesis’ GV60 Magma concept car is on display at Goodwood House in West Sussex, England, Thursday (local time). Courtesy of Genesis
The GV60 Magma concept model elevates the design and performance of the existing Genesis GV60 — the first dedicated EV model under the Genesis brand. Key features of the GV60 Magma include improved battery and motor technology, along with meticulous attention to detail in areas such as the chassis, aerodynamics and thermodynamics, according to Genesis.
The vehicle has been widened and lowered as part of the carmaker’s efforts to enhance its stability. The lower center of gravity allows drivers to enjoy more dynamic driving experiences.
Genesis has participated in Goodwood for four consecutive years, captivating audiences at the country’s biggest automotive festival with its new vehicle launches there.
