Italian Serie A side Genoa CFC are crossing over to the dark side with their new third kits — and who better take them there than The Undertaker himself?
Though they were unveiled and worn in a match in late October, Genoa continued to build up hype around their new black jerseys for the 2024-25 season this week. First, they posted a teaser video featuring the signature bells from the start of the WWE Hall of Famer’s entrance music, which they followed up with photos of the four-time WWE Champion wearing the kit, manufactured by Kappa.
The black base of the kit features a repeating pattern of tonal griffins isolated from the club crest. That crest appears on the left chest in black and gold, while gold Kappa logo sit on the right chest and each shoulder. The collar and sleeve cuffs are solid black with gold trim.
The version worn by the Deadman — whose real name is Mark Calloway — features gold sponsor logos on the chest, left sleeve and lower back, along with a Serie A patch on the right sleeve.
Genoa gave fans a look at the third jersey in a video posted to social media two days before Halloween, when the club wore the kits in a 1-0 loss to ACF Fiorentina.
This is just the latest link in the surprisingly strong chain connecting professional wrestling and soccer. Earlier this year, American wrestling promotion All Elite Wrestling announced it would sponsor the women’s team at English club Fulham FC; both entities are owned by the Khan family, which also owns the NFL’s Jacksonville Jaguars. In 2023, then-IWGP World Heavyweight Champion Kazuchika Okada helped J-League side FC Tokyo unveil its home kit. In 2021, sportswear company Charly tag-teamed with Mexican wrestling promotion AAA to produce lucha libre-inspired third kits for six Liga MX teams, and WWE’s NXT UK brand sponsored English seventh-tier squad Enfield Town FC.
It’s also not the first time Genoa has enlisted the help of a celebrity to unveil a new kit. In December 2023, British pop singer Rita Ora modeled the club’s gold 130th anniversary jersey.
